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Research papers

Proactive relationship management

Expectation research has shown that high quality products, or services coupled with only an effective reactive support mechanism (i.e., a typical customer service function), will not be sufficient to support consumer loyalty into the next decade....

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Richard J. Cottrell
Company: Maritz Research
June 15, 1993
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Citation

Cottrell, R. J. (1993a, June 15). Proactive relationship management. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/proactive-relationship-management